Why Brands Are Suddenly Obsessed with ‘Unhinged’ Marketing (and Why It’s Working)
Once upon a time, marketing was clean. It was polished, wore a suit, and used phrases like “industry-leading innovation” and “seamless user experience.” Now? It’s in sweatpants, shouting into the void on TikTok, and definitely calling itself a “silly little brand with big feelings.” And the wildest part? It’s working. Welcome to the era of […]